Get ready! It’s starting – the holiday rush, that is! Your clients are going to want to look and feel their absolute best because ‘tis the season. And yes, COVID-19 has reduced the number of large holiday functions people are attending, but there’s still going to be photographs, small family gatherings, and Zoom calls galore! And your clients will definitely want to be picture-perfect, including having a fabulous set of fresh, full, and fluffy lashes.
Getting Ready
If there’s one thing to be said about the holiday season, it’s that it is BUSY. It’s because there’s going to be a crush of demand all at the same time. Clients wanting to have a fresh fill right before Christmas are all going to be looking for appointments in roughly the same time period, and it’s a fairly narrow window of only about 2-3 weeks. Below, we’ve included a few tips to make sure you can get everyone in, and no one is disappointed.
Tip 1: Consider expanding your hours or appointment openings – advertise these as exclusive holiday hours!
Tip 2: Be sure to stay organized and diligently record all appointments to avoid double bookings
Tip 3: Look for pockets of time! Check your appointment book for small gaps that might accommodate a fill client
Tip 4: Look after your regulars. New clients are amazing, but you’ll reap the rewards if you ensure that all of you regulars are looked after this holiday season
Tip 5: Avoid burnout by ensuring you still schedule in time for self-care, personal appointments, and family connection time
Getting Glam this Holiday Season
To get your clients feeling holiday ready, consider adding some extra pizazz to the services you provide.
Coloured Lashes
Order some coloured lashes and offer them to clients. Think classic reds and greens, silver, and some classy gold. Try a combination, sectioning the lashes, or using just one colour to really make the lashes pop!
Tinsel Lashes
Yes – they are a thing. Not for the faint of heart, tinsel lashes are a true conversation starter!
Vary the Lash Map
For clients looking for the classic black sets or fills, consider upping the glam factor by varying their usual lash map in favour of something more dramatic than their usual.
Balancing Your Time this Holiday Season
It goes without saying that your services are going to be in higher demand than usual during the holidays. And that’s a good thing! We entrepreneurs spend so much of our effort focusing on creating demand that it is sometimes hard for us to dial it back and spend time connecting with family and even reconnecting with ourselves.
This holiday season don’t forget to give yourself the gift of time. While building and growing your lash business is your goal, you must also remember to give time to those who support you: friends, family and loved ones. Take a big marker, and cross off some dates over the holidays – those dates are hands off. They’re not for clients, they’re for you. And that’s the best gift you can give yourself this holiday season.
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