You’ve heard the saying – you have to spend money to make money. That saying might suggest making a big and risky investment in something that’s not guaranteed to pay off. However, when it comes to value-added marketing, the risk is low, the cost is minimal, and the payoff is definitely worth the cost!
What is Value Added Marketing?
Value-added marketing refers to giving clients value-added items (little takeaways or gifts) to build your brand. They have two primary purposes:
They make the client happy, resulting in more positive word-of-mouth advertising, online reviews, and reactions to social media posts
When the takeaways are branded, it gets your brand out there, increasing brand awareness
Examples of value-added gifts and takeaways include:
Branded pens and pencils
Branded notebooks and pads of paper
Branded lash supplies and gear, such as wands and cleansers
Candies, mints, or gum (all available with your logo printed!)
Branded bags and packaging
Branded bottled water or reusable water canteens
Wearable gear such as scarves, hats, or mitts
Lapel pins
Phone pop-sockets or cardholders
And more! The only limit is your imagination!
How to Make the Most of your Value-Added Investment
When you spend money on marketing, you want to know it’s paying off! To get the most from your investment in value-added marketing items, consider the following uses:
Give new clients a welcome package with a pen, fridge magnet, paper pad and some branded gum. Don’t forget to put a few of your business cards inside! Package it all up in a branded baggie
Never let a client leave empty-handed – send them home with a branded lash wand or pop their single-use wand in a branded baggie
Keep branded bottles of water in a small fridge in your lash room so you can offer your clients a refreshment after laying so still so you could give them the perfect lash set!
Run a social media contest (like, share, and tag a friend is a classic!) and giveaway branded gear such as scarves, hats, and mitts as prizes!
Keep a dish at the lash room door filled with branded individually wrapped mints or candies
Keep gifting your loyal customers – when you get new swag, don’t forget your regulars
Ask your local dentist or doctor’s office if you can leave a couple of pens at the desk for clients to use when they sign in
Where your lapel pin everywhere you go, and when someone mentions it – give them one too! Keep a couple on hand for these occasions
When it comes to how to use your value-added marketing material, there’s no limit to what you can do or how you can put your investment to good use.
InfinitiLash – Where Beauty Meets the Eye
If you want to learn more about using value-added marketing strategies to boost your lash business, or if you’re interested in starting your own lash application business, contact us to discuss our training programs, or to ask questions about our products, services, or the InfinitiLash Method. Visit us on the web 247 at infinitilash.com
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